By Matt Fulton Think about this: Over the course of your life, you will meet about 80,000 people. Of those, you might remember or have some sort of ongoing reciprocal engagement with 600 of those people. And close relationships? Perhaps 50 qualify. People who know and...
The Fountain
Human Understanding at Scale: How AI Revolutionizes Customer Relationships
By Matt Fulton Think about this: Over the course of your life, you will meet about 80,000 people. Of those, you might remember or have some sort of ongoing reciprocal engagement with 600 of those people. And close relationships? Perhaps 50 qualify. People who know and...
Blazing the Trail: The commonFont Pathfinder
What makes a Pathfinder? “One who makes a path or way where none had existed, as in an unknown region, wilderness, etc.” Sprouting from a small startup company in 2013 and growing rapidly since, it only makes sense that commonFont selects an annual pathfinder to...
From Low Response Rates to High Program Health: Revamping CX Strategy for an Insurance Company
In today's competitive landscape, a cohesive XM strategy is crucial to success. Our client, an insurance company, faced low survey invitation volume, difficulty identifying the right customers, and an overall need for a self-service CX program. With expertise in CX...
Four takeaways from Qualtrics X4
It was electrifying to be surrounded by XM professionals at X4, the Qualtrics Experience Management Summit. Our team was proud to be a Platinum sponsor of the event, and we walked away with a few key takeaways: The next era of XM is human-centric Today’s Experience...
commonFont is gearing up for the Qualtrics X4 summit
commonFont is proud to be a platinum sponsor of the Qualtrics X4 Summit, March 7-9 in Salt Lake City. Are you one of the thousands of Experience Management professionals planning to attend? Stop by our booth or join breakout sessions and panels featuring commonFont...
The role of unstructured data in a leading-edge CX program
By Keir Johnson Chances are your organization already captures abundant amounts of unstructured data. Unstructured data (also referred to as unsolicited feedback) relates to the conversations, comments, notes, and practically any text-heavy data that is captured...
Free Ebook: An In-Depth Guide to Human-Centric XM
Fueled by advancements in technology, the future of Experience Management is human. At commonFont, we’ve developed and defined a methodology that equips your team to predict and take action at the individual customer and employee level. This action results in durable...
Women in Leadership: Celebrating Voices in XM
Despite recent increases in the number of women who serve in leadership positions, the proportion of people who identify as women decreases at each step up the corporate ladder. Starting with 48% representation of women in entry-level positions, this figure drops to...
commonFont named one of Outside’s 2022 best places to work
BOZEMAN, Mont., Nov. 9, 2022 Today Outside recognized commonFont as #36 on its 50 Best Places to Work in 2022 list. The announcement marks commonFont’s fourth appearance on Outside’s annual list of companies that lead in their commitment to employee experience. ...
Enrich Digital Insights With a Session Replay Tool
A comprehensive Digital strategy combines survey data with information from supplemental tools to contextualize and enrich feedback, combat survey fatigue, and minimize disruption to the customer. One such tool is Session Replay technology, which allows CX teams to...